A trusted adviser, board member, and friend to the digital media startup scene both in the Alley and Valley, Herman has raised tens of millions of dollars in venture capital and graced the pages of BusinessWeek, MediaWeek, Alley Insider, and many other media outlets.

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A Few Topics Covered in the book

  • Fundraising (equity vs. debt financing - venture capital, convertible notes, etc)
  • Team development and finding the right co-founder
  • Building world-class brands and letting go
  • Chasing advertising dollars
  • Learning from mistakes
  • ... and many more

If you're an entrepreneur, marketer, or randomly fascinated by digital media and where the Internet is headed, then this book is for you. It's not a how-to or a "101", but real examples from my experiences both as an entrepreneur and as a blogger. Click here to purchase a copy now.

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